On 24 April 2025, I went to Adobe MAX London.
Lots of AI, obviously. A few things I might actually use too.
What I wrote down
Not a release-note dump. Just the bits that looked useful, or at least worth remembering.
Some rough notes, cleaned up only enough to be readable.
Project Concept
Beta. One to try instead of building concept decks in Google Slides.
Content Credentials
Content Authenticity. Learn it now. We are going to need it.
Adobe Express
The media scheduler is better than Meta Creator. Low bar, still useful.
After Effects
Apparently I stopped taking notes here.
Photoshop
- Video support.
- Smarter selection, better background removal and Select Subject.
- Generative Fill can work on the selected layer while reading the stack underneath.
- Adjust Colours is basically hue / saturation with swatches. Kinda cute.
Premiere
- Auto-translate and voice replacement is cracked.
- Lock the first caption language before translating.
- Automatic clip transcription is hidden in Preferences.
- Essential Sound from Adobe Stock should already do the job.
- The new Export tab can multipublish. The new caption tool is good.
Media Intelligence is based. Basically GAN search for videos.
Holding facial expressions for interviews and extending clips are impressive. The grade is still mega fucked every time they extend one.
Express / social
Adobe Express media scheduler is better than the Meta Creator tool.
Work thought: hire a freelancer on the down low to spam BTD with behind-the-scenes footage. Tons of AI.
A few photographs
That is apparently all I wrote down.
